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OUR LATEST POSTS

Understanding the role of heroes, rituals and symbols in advergame design across cultures

Advergames are games created around a persuasive message, usually related to a brand. The main challenge for designers and marketers is to situate such messages in different cultures. It is possible that the same advergame does not have the same READ MORE

Can mobile advergames amplify the possibilities of brand management?

Advergames are games created around a brand message and are usually designed in order to build brand awareness and teach consumers about a product. With the number of mobile phones now surpassing the number of people, this means ever greater numbers READ MORE

What is the influence of culture in advergame design?

Games are powerful tools that engage and motivate people to perform many different tasks. This opens a new paradigm for advertising and interactive marketing in a multicultural world. In this scenario, advergames emerge as a way to connect with consumers READ MORE