The Serious Games industry is currently at a nascent stage and is poised for tremendous growth globally over the next ten years. It will build on the expertise already gained within the normal video games industry. The Games Design Hub intends to capture the market potential and outlines the areas where the Hub will make its mark and grow the sector globally. Areas of social good, health, education and business are covered. Bids have already been made in certain areas and these are highlighted. The Hub will also be producing its own apps and games and such it will also be looking to the commercialization of these entities. It will also create a membership for graduates/undergraduates to join and work on projects.